Category Archives: Practice

First practical outcome for second MA project

By admin | Published: March 23, 2010
This is the first of a series of posters I am producing to support my research into originality for the Post Graduate Diploma phase of my MA. It is a pastiche of the Milton Glacer’s Dylan poster and plays on the concepts or originality and evolution. var a2a_config = a2a_config || {}; a2a_config.linkname="First practical outcome for second [...]
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We, Me and Them

By admin | Published: March 20, 2010
The following is from my MA in Digital Image, more of which will be available at www.thedigitalmagpie.com This is the study I produced to illustrate some of the theories and concepts I have explored in my essay , ‘Towards the rise of the Digital Auteur’ a2a_config.linkname="We, Me and Them"; a2a_config.linkurl="http://www.anthonyroocroft.co.uk/?p=659"; a2a.init("page");
Also posted in Education, Theory | 3 Comments

Catching the Zeitgeist

By admin | Published: September 15, 2009
Let’s face it not every brief contains the words, ‘if possible the campaign should be banned’. The brief was to produce concepts for a company specialising in financial dispute resolution and debt reconsolidation for mainly blue collar clients in and around the construction industry. Since the credit crunch they had seen a huge increase in clients [...]
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Is this the end of the bright idea?

By admin | Published: March 24, 2009
Here's an exercise for you; put 'creativity' or 'bright idea' or 'imagination' or any other word or phrase you can think of that is associated with ideas and creative thinking, then click the image button. One image will dominate your search; the lightbulb. Almost from it's first appearance over 100 years ago the light bulb, or Incandescent light bulb as Edison named it was seen as the perfect expression for man's ingenuity - knowledge replacing ignorance, the moment of genius - the little, apparently empty, glass orb that could instantly banished darkness at the flick of a switch seemed to embody all that was good in us.
Also posted in Theory | 3 Comments

Why I design.

By admin | Published: February 22, 2009
The reason I love being a graphic designer is that every now and again you find a solution to a client brief that is so elegant that you can't believe no one else has thought of it before. This is one of those solutions
Posted in Practice | 1 Comment